Your business crossing borders with those who understand the subject

We see the process of international expansion holistically, considering legal, regulatory, cultural and marketing aspects, increasing the chances of success.

Explore New Markets and Opportunities

Bring your business to Brazil

The Brazilian market grows every year and you can grow together

Take your business abroad

Your product or service can have great potential abroad

Understand the legal processes

Operating successfully abroad requires knowledge of the rules and attention to detail

WHO WE ARE

Our Story

The company was founded in 2002, so we have been operating in the market for over two decades.

Throughout our history, we had the opportunity to help several Brazilian companies to expand their international presence, operating in markets such as Germany, Argentina, Australia, Canada, Chile, South Korea, Slovenia, the United States, France, Hungary, Italy, Japan, Portugal, United Kingdom, among others.

In parallel, we also work with several foreign companies whose objective is to enter the Brazilian market. In this type of project, over the years, we have worked with clients from Germany, Argentina, Bulgaria, China, South Korea, the United States, Italy, Japan, Portugal, the United Kingdom, and Singapore, among others.

We have worked with a wide range of products and services, and each project brought valuable lessons, which we always seek to incorporate into our day-to-day practices.

One of the critical lessons we’ve learned over the years is that one of the biggest differentiators between successful projects and those that fail is the preparation. It is of utmost importance to understand the peculiarities of the target market, to avoid efforts in the wrong direction and to obtain a clear understanding of where the best potential is.

THE FOUNDER

Suriana was founded by Rodrigo Scaff.

Suriana was founded by Rodrigo Scaff, in 2002.

Rodrigo holds a law degree from the University of São Paulo and obtained his master’s in business administration (MBA) from Columbia University in New York.

Before founding Suriana, Rodrigo had the opportunity to work in different sectors, including financial services, non-governmental organizations and media.

With his international work experiences, Rodrigo saw opportunities to work in sectors that were still served informally. In Brazil, for example, many companies aim to expand their activities abroad but have no idea what steps to take to start the process.Quite often, due to the lack of proper guidance, they make irrational investments, which leads to frustrated results and wasted resources.

It also became clear to Rodrigo that many foreign companies give up operating in Brazil due to fears related to the country’s tax rules, excessive bureaucracy and the lack of predictability in the business environment. And such companies could change their minds if they felt supported by a reliable partner.

Given the above scenario, the idea arose to create a company that would facilitate international expansion processes and help make projects viable in rational way. This is Suriana.

WHERE WE ARE

Suriana is present in São Paulo (Brazil) and London (United Kingdom).

That allows us to serve our customers more dynamically, enjoying better access to several global markets and directly contacting partners in Europe.

London also gives us quick access to companies and investors from all over the world, as the city is the a business center in Europe and one of the main ones in the world.

The fact that we have a presence in Brazil and the United Kingdom allows us to work in a coordinated and more productive way across different international markets, including with regard to Asian countries, where the difference in time zones is more intense.

AREAS OF EXPERTISE

Today, our company operates in the following areas:

International expansion - Products

We support our customers in introducing their products to new markets.
For success in this kind of project, we must combine several areas in analysis and planning.

Some important examples:

– What are the product’s differentials in relation to the competitors already present in the market to be explored?
– Are there regulatory barriers to product entry? If so, what is the feasibility of meeting the requirements presented?
– Considering local taxes and rules, is it possible to have a competitive price in the new market?

International expansion – Services

We support our clients in promoting their services in new markets.
In this regard, it is essential to have a deep understanding of the target market. Sometimes, successful companies fail when starting operations in new markets due to difficulty instilling confidence in potential customers.

The dynamics of providing services is very different from that of selling products, and understanding these differences is fundamental in an international expansion process.

Residency and Citizenship by Investment Programs

Considering the global instability observed for some years, it is natural to see a growing interest in programs to obtain a second residence or citizenship, seeking a plan B for individuals and their families.

Today, the world has a wide variety of programs covering all continents. But choosing the right program requires an in-depth analysis of several aspects, which go far beyond the investment requirement and the location of the country in question. Without paying due attention to tax aspects, minimum-stay requirements, the possibility or not of dual citizenship and many other aspetcs, there is a considerable risk of regretting the choice of program and country.

Faced with this scenario, we began to offer our clients a consultancy service, aiming to understand and compare the various existing options, taking into account their particular circumstances, in order to make a right and safe decision, considering the importance of the topic.

If you’re seeking more security through residency or citizenship in a new territory, talk to us. We can help navigate the complexities of the matter.

CUSTOMER PROFILE

The profile of our customers varies greatly. Over the years, we have worked with large multinational companies, medium-sized companies and even small start-ups. We have also worked with individual clients looking for support in the conception and structuring of their businesses, even before opening their company.

The common trait among our clients is the desire to penetrate new international markets, either based on already identified opportunities, or through a research process to be conducted in the target market.

We have all the resources to serve global companies interested in accessing the Brazilian market and wanting to assess existing opportunities before putting an action plan into effect.

At the same time, we offer Brazilian companies years of experience in international expansion processes aimed at transforming the internationalization process into a better-organized task that allows decision-making based on practical facts related to each target market.

CONTACT US

Are you interested in learning more about our work and understanding how we can help your business within your specific circumstances?

Get in touch with us and schedule a free consultation, during which we can understand your needs and talk more deeply about possibilities to cooperate.

Form

Adresses

São Paulo (Brasil)
Joaquim Floriano, 72 – Cj. 87
Itaim Bibi
São Paulo, SP – CEP 04534-000 BRASIL
Phone: 55 11 3168-1521

Londres (Reino Unido)
44 Great Cumberland Place
Marylebone
London, W1H 7BS
UNITED KINGDOM
Phone: 44 7856-147092